With the popularity of fashion websites such as eBay, Dangdang, Taobao, Vic, Mcglaughlin and so on, many garments, including brand clothing, have been sold online.

According to statistics, the total volume of online shopping of textile and apparel products ranks first, exceeding that of the digital home appliance industry.

Experts predict that with the increase of the popularity of personal computers in urban and rural areas, the number of online shopping consumers will increase exponentially.

However, the author finds out that there are still many troubles in Internet Amoy clothes. There are still many problems to be solved and improved.

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The growth rate of clothing network sales is amazing.

35 years ago, many consumers were unable to buy clothes on the Internet. Most of the products bought by people who dare to try were mainly small clothes. Nowadays, washing clothes on the Internet has become the joy of many women.

According to statistics, in 2010, only the number of Taobao clothing pactions has exceeded 100 million.

Miss Zhou in Beijing is an online shopping crazie. Almost all the furniture and decoration materials are purchased online after her newly decorated house.

She told the author that she was a net shopping crazie after she tasted the sweetness of online shopping.

"I like to buy clothes on the Internet, and the same brand clothes are much cheaper here than in the shopping malls."

Ms. Yang of Shanghai said, for example, the brand new jeans are priced at four hundred or five hundred yuan in the mall, and only one hundred or two hundred yuan on the Internet is almost 2 to 50 percent off of the former price. If it comes to season promotion, the price will be even lower.

Now she buys clothes with friends around her.

Industry analysis, network

There are also many worries about online shopping.

"To do 1 billion 300 million people's clothing, clothing enterprises and e-commerce enterprises should pay attention to mining the market potential of network sales."

Jiang Hengjie introduced that the information center of the China Textile Industry Association once conducted a demand survey of clothing products, and the results showed that consumers of clothing products had strong willingness to purchase online.

He stressed that despite the rapid growth of apparel network sales, consumers are still troubled by many problems and many problems need to be solved and improved.

"It's very convenient to buy clothes on the Internet, but it's difficult to choose. The reason is that there are too many clothes, and the content of many websites is not enough. Although there are simple classifications and search tools for clothes, it is still very inconvenient to find their own needs and suitable clothes."

Miss Zhou said.

The goods are not on the board, and the physical objects are not consistent with the pictures.

"The goods that we get are often larger than the pictures, and the color, pattern and type are all wrong."

Miss Zhao, who has two years' experience in online shopping, said she had bought a skirt, and the pictures in the shop's shop looked very beautiful little flower patterns. She could get the goods and open the packages and dumbfounded her eyes: "the patterns are different from the pictures, the styles are also very earth, and they don't have the courage to wear them out."

Miss Zhao said.

"The biggest regret of online shopping clothes is that we can not see objects, and we lack knowledge of fabrics and texture. Before we take pictures of babies, we need to have the courage and courage to challenge them.

I have seen many similar complaints in many major forums.

A Tianya netizen said he had bought several pieces of so-called Korean clothes and failed. He never dared to buy clothes again on the Internet. "The models in those pictures are really very good in those clothes. They are perfect in every aspect of the computer, whether they are flat or hanging samples. After receiving it, they find that the object is not the same at all, and the fabric is very thin. It looks like the whole thing is a stall!"

Some netizens reflect that many of the clothes bought are rough and cannot be compared with the elegance of the pictures. Some of them are not in the right size. Finally, the clothes can only be idle and waste a lot of money.

In addition, many shops on the Internet often offer "buy gifts", "package postships", "seasonal liquidation" or so-called "limited time snapping" and "spike" activities, but the clothes purchased during these activities are often made in a rough way, which makes people feel that the price of water is heavy and there is a feeling of being slaughtered.

According to the author's understanding, after the online shopping, because the number is inappropriate or does not like to ask for a refund, most buyers need to pay the express or postage fees, which is also one of the troubles of many consumers.

There are tricks to reduce worry, {page_break}

In order to reduce the troubles and risks of online shopping clothes, and buy products suitable for themselves, experts suggest that we should master some tips to become smart Internet shopping people.

1. prepare a soft gauge.

Online clothing can not be tried on, it is necessary to accurately determine the number, size is very important, so soft tape should be an essential item.

Unless the seller makes a mistake in measuring, a size of a dollar can easily solve the size problem.

2. make good use of station search.

Do you have the right price for the same clothes? Or you want to buy a coat, but you don't know which style suits you better.

At this time, we should make full use of the search tools inside the website, search out similar products, and choose and compare among them, so that we can buy products suitable for ourselves.

3. fully understand the market price of the purchased goods without losing any opportunity to save money.

Although online clothing is basically cheaper than physical stores, it is not without exception.

We must first understand the market price before we are killed.

However, if commodity prices are far below market prices, they should be considered carefully.

In addition, although many online stores have indicated that "no bargaining", but if the mouth is sweet enough to communicate effectively with sellers, some can still haggle, and may also be free of postage.

In addition, a large number of group buying with friends, many sellers are willing to ship at a low price.

4. take part in activities such as "buy gift", "package mail", "seasonal clearing" or so-called "limited time rush", "spike" and other activities.