Entering the last month of 2010, Beijing

Big card discount strategy

The "big discount" has become the "trump card" for this year's high-end shopping malls to attract fashionable people to buy. It is located in the northwest corner of Yan Sha Qiao, and it is now famous in the four floors, such as PRADA, FENDI, ArmaniI and so on.

During the "ten year celebration" campaign launched by Oriental Plaza, many of the top brands were discounted or launched to buy new products.

From today until January 15th next year, FURLA will enjoy ten percent off discount on the purchase of the goods at a premium price, and enjoy 15% off discount on the purchase of two items. The famous brand COACH will launch the "purchase of a full price item with a total price of 5000 yuan for a key chain" during the launch of the new Holiday series of colorful products, with the designation of goods as low as half off.

Winning the lottery is a high-end line.

It is also the highlight of the market to win the star market and draw valuable prizes.

In December 17th, Hsu Chi, a movie star, will appear in the New Oriental world to start SWAROVSKI's "bright star". In addition, the Oriental Xintiandi also announced that before January 15th next year, anyone who purchased 1000 yuan would have the opportunity to get the highest 10 gram gold award, a total of thirty lucky customers.

Du Hui Tian launched "Passport Stamp" activities, including prizes, vouchers, mobile phone recharge cards, Sinopec Fuel Cards and Lin Bao Ni Ni travel boxes.

Christmas promotion

The high-end shopping mall coincide with the theme of Christmas.

Xinguang heaven and earth launched the Christmas Carnival. A Christmas food promotion area was set up on the ground floor. There were Christmas delicacies such as coffee, fruit wine, Canadian maple sugar, and free parking during Christmas.

Every weekend in December, there will be "long table Christmas fairs" in the blue harbour, selling traditional Christmas products such as gingerbread houses, candy, decorations, etc.

Although the activity of discount in the shopping mall is bubbling with excitement, the "blood group" can still remain rational.

Reporters at 55BBS and other shopping forums showed that the advantages and disadvantages of shopping malls and the big brands such as "low price and no market" have become a hot topic for netizens.

"At the end of the year, it's not urgent to buy things. From now on to Christmas, new year's day and even Spring Festival, sales promotion activities in shopping malls will be particularly concentrated, and keep a clear mind in order to get good quality and cheap stuff."