The company is well known in China. Women's Shoes Brand retailers, the average annual sales growth and sales of women's leather shoes in the past 2003-2008 years increased by 15.54% and 39.19% respectively, far exceeding the average growth rate of the retail industry and the growth rate of the footwear industry's consumption. It is estimated that the domestic female leather shoes industry will still maintain more than 15% sales growth in the future, and the growth of sales volume will obviously exceed that of sales volume. leather shoes Industry market concentration will steadily improve. The unique competitive mode of the industry makes the leading edge of existing leading enterprises very obvious. It will fully share the huge growth space of domestic consumption growth and industry's continuous innovation with department stores and general merchandise channel sink.

The company has always been simple and persistent. brand Strategy, all brands highlight the "fashion" features, and each has its own emphasis, the main brand "ST&SAT". Saturday (20.02,0.07,0.35%)) for three consecutive years, it ranks third in the industry. The "SAFIYA" (Sophia) and "FONDBERYL" (Febe Lil) brand are entering the stage of rapid growth. The company's vertical and integrated business model covers all aspects of the design, development, production and retail of women's shoes, and the core part of the company lies in its design and retail. The company's straight shop almost penetrates the main middle and high market in the first tier cities, and is one of the few retail brands with national resource possession. In the context of the overall macroeconomic environment of the domestic consumer market, the company has been expanding rapidly in recent years. Sales revenue and profit have shown a rapid growth momentum, and the gross profit margin has kept rising. In the two tier market, stimulated by the market's big consumption sector, the company's stock price has entered the horizontal finishing after short term pull up, and the short-term callback can be paid attention to in the central line.