Five Problems Of Exhibition Industry In China
Five problems of exhibition industry in China
One is China.
MICE industry
Of
Marketization
The degree of inertia of the planned economy system in the industry is impeding the formation of a unified, open, competitive and orderly market system for the National Convention and exhibition industry.
The resource allocation and geographical layout of the exhibition industry in China are still very high depending on the administration. Behind the market operation activities, the exhibition operators hide the support of the government and the industry departments, and the administrative divisions divide the exhibition market, resulting in insufficient market competition in the industry and the optimal allocation of the resources of the industry.
The two is the relatively low market opening degree of China's MICE industry, which hinders the formation of the capital market in the industry and makes the industry lack of stamina.
Smooth investment and financing mechanism is a booster for the development of the industry.
As China's Convention and exhibition industry is not fully open to foreign capital and private capital, the original operators in the industry are bound by the industry and regional portals. The internal capital flows and external capital inflows are blocked. The investment and financing mechanism of the exhibition industry is temporarily difficult to form, and the establishment of the modern enterprise system in the exhibition area is impossible.
Three, due to the lack of competition and opening up, the development of China's Convention and exhibition industry can only be an extensive expansion, which needs to be pformed into an intensive development mode focusing on internal quality.
Over the past two or three years, more than 2000 exhibitions have been held in large and small exhibitions in China, but most of them are under 10 thousand square meters. The proportion of exhibitions on scale and scale is very small. With such a large volume of exhibition as the background, exhibitions with international influence and brand formation are rare.
Moreover, in this large number of exhibitions, the theme repetition is very serious, and the exhibition level is not high and universal.
Four, the development of China's MICE industry is still very uneven, and the industry layout and industrial structure need to be adjusted.
A large number
Exhibition venue
After the completion of the exhibition, the service capabilities of exhibition organization, exhibition booth design and construction, logistics, information consultation and other aspects are lagging behind in some places.
In other places, the supply of exhibition venues is in short supply, and hardware facilities become the bottleneck for further development of the industry.
Five, the construction of exhibition industry in China is still very weak, so it is urgent to establish industry self-discipline and public service system.
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