Sweden H&M officially enters Chongqing North Street shopping mall square This means that Chongqing will be the first stop for H&M to enter the southwest China market. 。

Lex Keijser, general manager of H&M Greater China, said: "we are very pleased to come to Chongqing, which is known as the unique" mountain city "reputation. This is the first time we have entered the southwest region. While showing the good development of H&M, it also shows that Chinese consumers enjoy increasing interest in H&M. As H&M has always insisted, in the southwest and in Chongqing, we will also provide fashion and quality at the best price. "

According to introduction, H&M After the Chongqing store is officially opened, the products will be exactly the same with all the stores in New York, London and Shanghai. Consumers around the world will see the same styles and quality costumes at the same time, but the size may vary according to the size of the Chinese consumers.

The newly opened H&M Chongqing North City Tian Jie store, with an area of about 1344 square meters, is divided into one level and two floors. It provides women's wear, men's wear, teenage clothing and children's wear, including clothing, accessories, underwear, etc. Sportswear Cowboy and many other products. On the day of the opening ceremony, H&M Chongqing store ushered in a queuing army of nearly 1000 people, and staged a "thousand people rush to buy" hot scene.

At present, H&M has more than 2000 fast fashion brands in 37 markets in 4 continents, and entered China in 2007. Now it has 40 stores in mainland China and Hongkong.