In 2010, the French summer discount season is in the hot season. The data released by the French fashion Research Institute on 21 may show that the first two weeks of the summer discount season were excellent and achieved a good start.

According to statistics, in the first two weeks of the summer discount season, the discount rates implemented by all kinds of businesses in France are almost flat, but the volume of customers in various shopping malls has increased significantly. The consumption per capita has also increased slightly. All kinds of businesses have achieved "satisfactory results", especially in the clothing industry, sales increased by 3% to 5% compared to the same period in 2009.

The French Fashion Institute has pointed out that although the final results of the summer discount season still have to wait for nearly a month to finally come out, the performance of the first two weeks has given a "positive" signal, which is no doubt "good news" for the French clothing market, which has been in the doldrums since the financial crisis.

France hosts large scale discounts every year in the two seasons of winter and summer.

Initially, discounted goods are usually goods for the upcoming season, but nowadays, many new products are also participating in activities to promote sales.

The discount season has become the golden period for French consumers to shop.

France's discount season began in June 30th and lasted until August 3rd.