In the global economic downturn, 2009 is a crucial year for Chinese garment enterprises. The upcoming China International Clothing Fair (CHIC2009) will reflect the trend of clothing brand enterprises to a certain extent.

For those exhibiting enterprises, how can we make full use of the successful stage of CHIC and establish the image of the brand by giving full play to the biggest effect in the exhibition? For this reason, the China Apparel Association Network provides information for enterprises from the booth design, exhibition marketing, exhibition display, etc., with a view to helping exhibitors to get the most cost-effective performance in the exhibition.

Under the financial turmoil, the booth needs "cattle".

First of all, a good design must be determined before the booth is designed.

Good design "enlarge" small booth.

Booth is the "Facade" of the brand. A properly decorated booth can effectively guide visitors to take the initiative to visit.

At a certain scale, hundreds of booths are in the same room. Perhaps tens of thousands of visitors are crowding in. How can more visitors notice that your company really needs to take a little thought.

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Good display, light up.

How can you let thousands of spectators watch your presence in numerous small and medium-sized booths, or be attracted to your booth by casual glance, and thus enter your booth? This requires analysis and consideration from the relationship between display design and the "AIDCA" rule.

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How to turn a prospective customer into a real buyer?

The main content of the follow-up work is consolidation and development.