World Cup business war, winning champion Adidas It sells 520 thousand shirts in China.

Recently, reporters Xinguang heaven and earth Dongfang Square, new world and other shopping malls can see that when the world cup enters the 8 strong match, the jerseys are hard to get. Adidas store sales staff said that Argentina, Germany and other teams have already sold out of the Jersey, and other countries have also seen tight supply of jerseys.

In the Nike store, 10 days before the finals, Holland's uniform was out of stock.

It is a discount season for some shopping malls in Beijing, but there is no discount for shirts. Even so, after entering the world cup sales season, reporters learned from Adidas stores that their turnover increased by nearly 4 per month. A Nike store said its sales also increased by about 3.

Adidas, which sponsors 12 teams this year, has said that the sales of football products in the current fiscal year will be 15% higher than that in 2008, an increase of 25% over the 2006 World Cup annual sales.

In the first half of this year's World Cup warm-up period in South Africa, as an official sponsor, Adidas's first quarter sales of football products increased by 26%, of which more than 6 million 500 thousand copies were sold. Its sales of soccer products are expected to reach US $1 billion 900 million this year.

It is understood that the Chinese market accounts for 7% to 8% of Adidas's global market. That is to say, Adidas has 520 thousand pieces. Jersey Sold in China. It is expected that its soccer products will sell 152 million dollars in the domestic market, and has become a big winner in the world cup.

Compared with Adidas and Nike's finals, Puma seemed slightly sad. The largest seed team of its sponsorship, Italy, failed to qualify. With the tragedy, Italy's jerseys almost did not sell at the end of the group games.

However, his sponsorship of Garner and Uruguay performed valiant. However, because the two teams are not popular at home, they do not boost sales.

Because of England's early exit, its sponsor UMBRO also failed to take this opportunity to open the market.

Reporters learned from the brand store that England's sales in the domestic market were not obvious except for the relatively good sales of the uniforms in England before the world cup.