Analysts point out that strong brands can quickly adjust in this heavily differentiated luxury market, while weaker brands will be in trouble because of shortage of capital and fierce competition.

Mr. MatteoMarzotto is an important member of the textile industry in Italy. He bought the French brand Vionnet. in the 2008 financial crisis. He told Reuters that he said: "nowadays there are too many brands, and the market is close to saturation. The strengthening of competition requires the unique originality of the brand."

There had been reports that Emanuel Asim Abdullah, who had contacted Mr. MatteoMarzotto, hoped that he could buy most of Emanuel's company, but Mr. MatteoMarzotto denied that.

When Mr. MatteoMarzotto mentioned his previous work at Valentino, he said, "we can sell high priced custom clothes at thousands or even tens of thousands of dollars, because this is our unique market", and this idea is also the success of the small brands nowadays.

Mr. MatteoMarzotto bought the Vionnet brand, though small, but very competitive.

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