Lotto Kaifeng shop is located in the northern section of Zhongshan Road (Tongluowan North). The location of the Kaifeng shop in the most prosperous commercial street of Kaifeng is also enough to show its investors' confidence in the Lotto brand. On the day of the opening ceremony, the model dressed in Lotto made a wonderful outdoor show. Nearly 100 consumers at the scene received the gift from the businessman.

As one of the top sports brands in Europe, Lotto has a glorious history of nearly 40 years in the field of football and tennis. While inheriting the brand history, Lotto constantly explores brand advantages such as vitality, innovation, quality, Italy design and sports passion, and is committed to bring richer, comfortable and fashionable dress experience to consumers. Lotto believes that the way of dress can vividly express the attitude of life.

In the men's wear area, Lotto series products pursue innovation in pattern and style design. Purple, black and white and pink run through the whole series. They pursue bright, striking and jumping visual effects, showing the passion and fashion of football. Fashion women's clothing series uses Italy's architectural, cultural and artistic elements to reach the beautiful desire of consumers. In the interview, Wu Xianyong, general manager of Lotto (China), said: "Lotto's brand proposition can be expressed by Lot to do. We advocate an experiential way of life and attitude. We hope to encourage young consumers to explore, discover, try and experience various forms and new things of life."