Analysis Of The Consumption And Quality Of Children'S Shoes In China
In 2010 315, China's quality Wanli jointly launched the Sohu's mother child channel and the investigative agency, children's market consultancy, to launch an investigation into the quality and credibility of the baby industry.
It is mainly to understand the problems encountered by consumers in the use of products, and how satisfied consumers are with the quality and reputation of baby products.
The purpose is to play an objective and fair role in social supervision and guidance.
I hope that this event will attract more people to pay attention to the baby industry and pay attention to the healthy growth of children.
To promote the development of the baby industry, promote enterprises to enhance their sense of responsibility, strengthen quality management and improve service quality; at the same time, guide consumers to clearly consume and consume scientifically so that their babies can grow healthily.
Analysis of the consumption and quality of children's wear, children's shoes and toys
1. The overall quality of children's wear, children's shoes and toys.
The overall quality and safety of children's wear, children's shoes and toys are basically stable and slightly improved.
Changes in quality and safety of children's clothing, children's shoes and toys compared with the previous year
Changes in quality and safety of children's clothing, children's shoes and toys compared with last year's market
The survey found that compared with last year, the quality and safety of children's children's clothing, children's shoes and toys remained stable in 2010.
Steadily and steadily.
Data show that nearly 60% of respondents believe that the quality and safety of children's clothing, children's shoes and toys are almost the same as that of last year, and 36.3% think that there is a slight improvement, while 6.2% think there is a significant improvement.
By contrast, different markets basically show the same trend.
Problems in the quality and consumption of children's wear, children's shoes and toys
Problems in the quality and consumption of children's wear, children's shoes and toys
The survey showed that only 10.5% of the children's children's clothing, children's shoes and toy products quality and consumption process showed no problems, which means that 90% of the groups had encountered quality and consumption problems.
In the survey, consumers can directly perceive the problem, and in the quality and consumption problems, more than 50% respondents mentioned "there are security risks, such as jewelry, small parts falling off, thread ends, sharp edges and corners". The most frequent problems are "poor texture, poor material quality, such as easy deformation, easy to wear, wear, paint," "easy to slotting, disconnect, drop buttons" and so on. The proportion is 40%.
In addition, problems such as size, no material mark or incomplete, lack of safety warning or incomplete are relatively common.
Faced with the quality of children's wear, children's shoes and toy products, consumers tend to complain to shopping malls and stores.
Ways to deal with problems of quality and consumption
Market differences in handling quality and consumption issues
In the face of quality and consumption problems, consumers generally complain about shopping malls, stores, online stores, etc., accounting for nearly 70% of the total number of complaints, while the proportion of complaints to manufacturers is only 50%.
In the face of quality problems, consumers report more than 40% to the quality supervision department, followed by the industrial and commercial associations, and then the news media organizations. By comparison, the proportion of indictment to the court is relatively low.
Compared with the different level consumer market, the county town village tends to complain to shopping malls and stores, while the proportion of complaints from the first tier cities to manufacturers is even higher.
Two, brand performance Market mainstream children's shoes brand quality and Consumption Satisfaction Babu bean is the consumer's favorite brand of children's shoes. Mitch, Alfred babe, Adidas and Vigny are two to five.
Respondents' favorite brand of children's shoes
On the whole, the gap between children's shoes is not as obvious as that in other fields except milk powder.
The overall satisfaction of children's shoes and consumption is 8.08 points, the highest satisfaction is in the town of Di county.
General satisfaction and market difference of children's shoes quality and consumption (10 point system)
In contrast, with the extension from the first tier cities to the county towns, the level of satisfaction is rising.
Market mainstream children's shoes brand quality and Consumption Satisfaction
Comparatively speaking, the satisfaction of the brands such as Adidas, Adidas, Bumblebee, and other brands is at a high level.
Source: Sohu mother and baby
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