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Where Is The Road Of Leather Products Processing?

2008/7/4 0:00:00 118

It looks like a lot of fire.



There are nine floors in the site of the surplus factory. Apart from a shopping mall and eight floors are still decorated, the rest are similar to the processing plant of Ying Xin. The scale of these factories is almost the same as that of Chengdu, and the problems are very similar.

They all belong to the three to one complement enterprises, independent innovation ability is not strong, market development ability is weak, product added value is low, market competitiveness is not strong, enterprise management is mostly family mode.

In the seemingly busy leather processing enterprises, exports are also booming, but the rise in costs has greatly weakened the profitability of enterprises. The competition in foreign markets with products with low technological content is likely to lead to anti-dumping investigations and trade barriers. At present, the development of domestic luggage industry is relatively fragmented, and no independent brand has been formed.

These factors are not conducive to the healthy development of China's luggage industry.



First of all, the price of materials has risen, and the cost of production has increased by a large margin.

At present, the main raw materials needed by these bags manufacturers are



In order to encourage enterprises to develop their own brand development, the Ministry of Commerce recently announced some opinions on brand promotion system construction.

According to the Ministry of Commerce, under the same conditions, priority will be given to the special brand products such as independent brand products and enterprises to use technology to expand trade funds, product research and development grants and interest loans for technical pformation loans.

In a number of published opinions, the Ministry of Commerce decided to improve relevant financial policies, promote the import and Export Bank of China to tilt its credit policy towards independent brand enterprises, promote China Export and Credit Insurance Corp to label its own brand enterprises as "key support customers", develop insurance products and underwriting models conducive to the development of independent brands, and provide financial support for the development of independent brand enterprises.



While increasing the capability of independent innovation, enterprises also need to constantly use advanced management concepts to manage enterprises, control costs, actively introduce advanced talents, improve their strategic plans, and channel construction in all aspects.



On the basis of independent innovation and brand orientation, we should actively improve the market development capability of enterprises.

In addition to consolidating the original market, we should try our best to develop other emerging markets, find business opportunities and develop products suitable for local market.

In recent years, with the improvement of the economic situation, the disposable income of Russian residents has been increasing.

In 2000-2007 Years, the real income of Russian residents increased by 9%-12% per year.

Last year, the average monthly salary of Russian residents reached 13801 roubles, equivalent to 545 US dollars.

The improvement of residents' income level has made Russian residents show an overall upward trend in the consumption of leather goods. The consumption market of medium and high grade products has been developing rapidly, and consumers have more and more high demands on the styles, fabrics and workmanship of products.

While maintaining the advantage of "high quality and low price" of Chinese products, we should improve the quality of Chinese leather products in the minds of Russian consumers from the aspects of product packaging and sales places.

And strengthen publicity, create brand effect, strengthen cooperation with Russian local enterprises, reduce operational risks.

If we can do this well, there is another new battlefield.



Only by building up its core competitiveness can we have the right to speak in the international leather goods industry, instead of just playing the role of a processor in the international division of labor.

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