Bertelsmann'S First Store Shoe Store
Bertelsmann members will return to the era of mail order and online shopping.
2004年3月落戶無(wú)錫的貝塔斯曼首家門(mén)店——大洋店已于上月12日關(guān)閉,貝塔斯曼家樂(lè)福店目前仍正常營(yíng)業(yè)。盡管貝塔斯曼關(guān)店事件是全國(guó)性的,但不少無(wú)錫市民頗有“震感”。
6月17日,貝塔斯曼中國(guó)總部給本報(bào)記者發(fā)來(lái)了一份媒體聲明。聲明稱,北京貝塔斯曼二十一世紀(jì)圖書(shū)連鎖有限公司對(duì)終止其全國(guó)范圍內(nèi)36家貝塔斯曼書(shū)友會(huì)的連鎖書(shū)店業(yè)務(wù)感到非常遺憾。聲明表示,二十一世紀(jì)圖書(shū)連鎖書(shū)店業(yè)務(wù)在管理和財(cái)務(wù)上進(jìn)行了大量投入,經(jīng)業(yè)務(wù)評(píng)估后,目前財(cái)務(wù)狀況無(wú)法令人滿意,也缺乏必要的規(guī)模效益,因此無(wú)法長(zhǎng)期、持續(xù)地發(fā)展。貝塔斯曼承諾,將向所有員工支付5個(gè)月工資的額外補(bǔ)償金。
根據(jù)聲明,無(wú)錫的兩家貝塔斯曼實(shí)體門(mén)店將被關(guān)閉。在接受記者的電話采訪時(shí),貝塔斯曼有關(guān)負(fù)責(zé)人表示,門(mén)店的關(guān)閉不會(huì)影響貝塔斯曼書(shū)友會(huì)和網(wǎng)上書(shū)店的運(yùn)營(yíng),會(huì)員的積分與等級(jí)、所享折扣不會(huì)因此發(fā)生任何改變,會(huì)員可繼續(xù)進(jìn)行郵購(gòu)或網(wǎng)購(gòu)圖書(shū)業(yè)務(wù)。
據(jù)了解,貝塔斯曼于2004年3月在無(wú)錫大洋百貨開(kāi)出首家實(shí)體店后,又于2005年2月開(kāi)出家樂(lè)福店。6月17日上午,記者來(lái)到大洋百貨三樓,在貝塔斯曼大洋店的原址看到,這塊場(chǎng)地正在進(jìn)行商場(chǎng)內(nèi)品牌鞋的特賣。
Subsequently, reporters came to the Bertelsmann Carrefour shop, and the business here is just the same as before. Ms. Xu, the shop manager, has not received any notice of closing the Carrefour store.
早在上世紀(jì)90年代后期,貝塔斯曼就通過(guò)目錄郵寄方式在無(wú)錫發(fā)展會(huì)員。如今,很多無(wú)錫市民早已擁有書(shū)友會(huì)最高級(jí)別的白金卡。聞知貝塔斯曼實(shí)體店即將撤離無(wú)錫,不少人同樣感到“非常遺憾”。
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