A survey shows that in the sports apparel industry, 82% of Chinese people believe that Lining is an Olympic sponsorship enterprise, while the real sponsorship enterprise Adidas has only 69% recognition.

Adidas, as a sports apparel partner of the Beijing Olympic Games, will provide sports shoes and clothing for all the staff and technical officials of the 2008 Beijing Olympic Games and Paralympic Games, as well as members, volunteers and torchbearers of the Chinese sports delegation.

It is understood that after competing for the Beijing Olympic Games sponsorship enterprise qualification defeat to Adidas, Lining quickly signed an agreement with CCTV sports channel: after two years broadcast column and event host and reporter, must wear Lining clothing to appear in the mirror.

In marketing, Lining took the theme of "hero gathering and swords 2008" as the theme, and formulated three major plans, namely, "heroic team", "hero gesture" and "hero return", referring directly to the Beijing Olympic Games.

Zhang Zhiyong, chief executive of Li Ning Co, said in an interview with reporters: "Li Ning Co is an enterprise founded by a Chinese Olympic hero, so when the Olympic Games come to China, the Olympic hero company should seize this golden opportunity."

Li Zhinv, senior manager of Adidas 2008 Olympic project, revealed that Adidas, as an Olympic partner, has always had a brand protection team. During the 2008 Olympic Games, in addition to the daily brand protection team, Adidas will set up a team separately to cooperate with the Beijing Olympic Organizing Committee's anti recessive market department to protect its brand interests.