Exposure, popularity and loyalty can be said to be the yardstick for the depth of website operation, and also the stage goal of website operation.

1. exposure: it can also be called exposure rate. At the early stage of website operation, websites must be "exposed" to the target user group, let users know the location of the website and what services the website can provide. At this time, promotion is most important. No matter what promotion strategy and means of promotion are used, the aim is to let people know. At this time, all the promotion and operation means should consider the exposure of the website as much as possible. There are still many areas to be improved in all aspects of website construction and website operation strategy at the beginning stage. This period is also a period to get users' feedback and personalized needs.

2.知名度：網(wǎng)站經(jīng)過一段時間的曝光推廣后，這個時候，要基本達(dá)到讓目標(biāo)客戶對網(wǎng)站感覺到“熟面孔”，并且這個時段是贏取用戶最關(guān)鍵的時期，知名度是否能得到鞏固和擴張這個時期最為重要，此時作為網(wǎng)站運營的重點就是要放在網(wǎng)站的“內(nèi)功修煉”方面，主要要從：內(nèi)容、功能和策略三個方面，即是：用高質(zhì)量內(nèi)容吸引用戶，用高粘度的互動功能應(yīng)用留在用戶，用有效的激勵策略調(diào)動用戶，通過這三方面的“內(nèi)功修煉”加上用戶的口碑效應(yīng)，打開網(wǎng)站的知名度；全面領(lǐng)先型網(wǎng)絡(luò)營銷方案其中基于行業(yè)競爭環(huán)境分析和用戶行為分析制定針對性的網(wǎng)站內(nèi)容策略和根據(jù)網(wǎng)絡(luò)營銷目標(biāo)制定系統(tǒng)的網(wǎng)站推廣方案，使您的網(wǎng)站永葆旺盛的活力，領(lǐng)先于同行，鞏固和拓展網(wǎng)站知名度；

3. loyalty: when the website is open to fame, it shows that the website operation is more mature and stable development period. At this point, the main concern of the website should be placed on the loyalty of users. In short, loyalty is that users give up your conditions, loyalty is high, users give up your pieces, and the bottom of the loyalty user gives up your condition, too. That is to say, loyalty is high. Users abandon you must pay a higher price (including actual loss and psychological endurance), while low loyalty users can give up anything you want, and you can give up without any worries.

Loyalty seems to be that users are doing multiple choice questions, and the choice between you and others' websites is actually the result of competition among websites.

In this period, the website should not only remain in the customer, but also improve user satisfaction, high satisfaction, high loyalty and high loyalty. Naturally, it will produce word-of-mouth effect. This is the best way to operate the website.

The website traffic analysis and suggestion report and the complete website operation management standard in the comprehensive leading network marketing plan make your network marketing level significantly improve, constantly improve the operation effect of the website, constantly satisfy the individual needs of users, and finally win the loyalty of users.

The operation of the website should be three degrees: exposure, popularity, loyalty, and the means and emphasis taken at various stages, seemingly along with the operation layer, but in actual operation, the three are not insurmountable, and there is no obvious boundary between them.

The comprehensive leading network marketing plan cleverly grasps and integrates the three degree principle application, provides the system network marketing solution for the enterprise, safeguards the network marketing comprehensive effect manifests, causes your website to be far ahead of the competitor.