Buy the same brand clothes, 20 percent off, two, 30 percent off, three, 70 percent off.

Recently, a shopping mall in downtown Wenchang has launched a "twists and turns" consumption promotion plan.

It is reported that the sales of clothing brands involved in "twists and turns" increased by more than 30% over the same period last year.

"One, 20 percent off, two, 30 percent off, three, 40 percent off," although there are some large quantities of the smell of wholesale, but according to the introduction of the sales promotion plan, the company of the Ministry of Commerce, "twists and turns" can achieve win-win results for customers and businesses, customers enjoy substantial benefits, and businesses improve sales.

However, some people in the interview said that the "discount" is only limited to the same brand, which is too restrictive.

If it is to increase sales, why do businesses not expand the coverage of "twists and turns" to all varieties?

A senior citizen in the department store said that "twists and turns" are not just the volume of wholesale shopping.

In this way, businesses can achieve the goal of locking consumption and making customers an advertisement.

Under normal circumstances, a customer can not buy two identical clothes at the same time; if more than two items are needed, it is necessary to persuade others to purchase, which is virtually the spokesman of the business.