Seeing that the consumption slack season is coming in July and August, many "depressed" businesses have introduced various preferential measures last weekend, setting off a sales promotion in advance.

Reporters recently visited some of the clothing markets in Liaoning, noting that the summer promotions, which only started in July and August, are landing ahead of schedule this year.

At the beginning of last week, the major shopping malls in Anshan, Liaoning province entered the centralized promotion period of summer clothing.

Anshan

A number of shopping malls in front of the station produce a 3 to 40 percent off discount rate for the seasonal merchandise, and some of the promotional prices of the seasonal clothing are just the odd ones.

And Shenyang Zhongjie has entered the promotion season these days. Some shopping centers have launched consumption discounts, and some have even issued "199 yuan to send 200 yuan shopping coupons" discount.

In fact, it is easy to find out that people who often stroll around the streets can see that this year's "promotional war" has come a little earlier. This is only the middle of June. It was a good time to sell the goods in summer, but now the stores and stores can see the advertisements of "sale" and "clearance".

Especially clothing products, with the continuous listing of new products, listing one or two months ahead of schedule has become the "old money", and has been linked with the "discount" brand.

If in previous years, this vision could only be seen in July and August.

Industry insiders said that the early arrival of clothing sales promotion this summer is mainly related to special climatic conditions.

Due to the late heat in Liaoning this summer, the rainy season continued, which delayed the start of the summer commodity market.

And in half a month, it will enter the traditional consumption off-season in July and August. So this year's summer sales performance will depend largely on the last half month's sprint, so it is not surprising that businesses should take such a big promotional effort.