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Enterprise Marketing Must Not Put The Cart Before The Horse.

2008/4/20 15:28:00 31

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More than a month ago, a customer in Shanghai found me through the Internet, and offered to call me for questions related to Internet marketing.

They know that I am doing network marketing, so he also directly let me do network marketing for their enterprises, and it is a substantive work, that is to say, I have to do it myself.

Later I listened to their introduction and told me about the website of their company's products. Let me know their products.

I looked carefully at the product website and found that the products were mainly children's toys.

Target customers are children. Of course, buyers can still use their parents, which need not be explained.

I made a network marketing for their product characteristics, and used the commonly used means of network marketing. The overall effect is not bad, but there is one point that the target customers can not reach his requirements.

I studied it for a long time, but I couldn't figure out how to solve it.

In response to the circumstances, I carefully asked about their company's situation and related products.

There was nothing wrong with it. So I asked a simple question. How is your traditional marketing doing now?

How about offline marketing?

His answer was far beyond my expectation. He said that at present our company's traditional marketing is not doing it. It has been done for a while, but it has gone through difficulties in the middle of the road.

At present, our company mainly focuses on network marketing.

I think this is bad. The company is a newly-built company whose products are not new products on the market, but not for traditional marketing, which is the first time to see such a situation.

Now there are several ways of marketing:

First, traditional marketing has been doing traditional marketing for thousands of years. Since then, there have been marketing of barter.

So traditional marketing is by far the best way to do marketing.

So far, enterprise marketing is still the main way of marketing.

Second, Internet marketing and network marketing have emerged in recent years. Internet marketing is a new marketing mode.

Internet marketing is actually very simple. If you are good at traditional marketing and familiar with the Internet and know more about all kinds of products on the Internet, then whether you study network marketing or enterprise network marketing practice, I believe your enterprise marketing effect will be very good.

This is the two major way of marketing. Of course, there are wireless marketing and interactive marketing. I don't say much about it. My customer's product is good, and the product will definitely be welcomed from the prospect.

But one company did not have professional marketing personnel, and the company started marketing at the very beginning, but stopped halfway through suffering.

After stopping traditional marketing, the company turned to network marketing. One of them was responsible for network marketing. Later, the man found me and asked me to provide network marketing services.

I didn't know about the termination of traditional marketing, otherwise, I wouldn't do Internet marketing for them.

If I knew that their company had stopped traditional marketing, I would not provide them with internet marketing services.

Someone may ask why?

Let me just tell you.

If a company's products are new products in the market is unique, then the company at least start from traditional marketing, of course, with appropriate network marketing, wireless marketing and interactive marketing.

This is no problem.

But their company has a fatal mistake, that is, new products are going public and their company is a new company, which means they have no brand in the market or have their own place.

So blindly launching network marketing services.

This is a big mistake.

From the general enterprise marketing, the traditional marketing means will be used to open the market. Later, it should be combined with network marketing, wireless marketing and interactive marketing.

The effect is very good.

My client's company is not so. Their company is directly marketing on the Internet.

I really can't imagine that such an enterprise can't understand a bit of marketing knowledge. How can we open the market?

Later, I made a simple strategic plan for their company according to their company's situation, and gave them a professional marketing planning company, Shanghai marketing company.

I think this company is very good.

So we recommend that they first find this company to do traditional marketing, the market opened up and then do network marketing.

Or when I am doing traditional marketing, I will add other means. I believe the market of their company's products should not be difficult.

Here, what I want to talk to the enterprise is that enterprise marketing must not pursue the novelty of marketing mode, pay no attention to the specific situation of enterprises, blindly invest in the new marketing mode. The key to marketing is to choose the right marketing means to carry out the marketing activities according to the market demand.