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New Selling Points Of Environmental Protection And Creativity

2008/10/24 0:00:00 121

Project 1: Environmental friendly small hotel Knowledge required: hotel management, sustainable development Fund demand: 10000~99000 dollars Starting time: several months Special challenges: decoration investment and hard work Traditional ordinary hotels have a negative impact on the environment, while a new type of small hotel has emerged, that is, environmentally friendly hotels. The key step to create an environmentally friendly hotel is to lay a good foundation - a house based on environmental protection. Most traditional hotel operators will redecorate their houses before opening. The cost of each room is about $35000~$50000, and the initial decoration cost of environmentally friendly hotels is similar. In order to make your hotel more "environmentally friendly", you can buy environmentally friendly products with the simplest packaging; Use environmentally friendly cleaning products; Attention to recycling - recycling bins should also be placed in each guest room; Buy and provide local organic food. Design a water-saving garden irrigation system; Bed sheets and towels shall be made of pure natural fibers; Use energy-saving bulbs; Remind the guests to turn off the lights and TV and save water. It is also a good way to increase additional income by attaching a small environmental gift shop. Project 2: Environmental protection entrepreneurship financing broker Knowledge required: financial/business experience and contacts Fund demand: below 10000 dollars Starting time: several months Special challenge: find a competitive and reliable enterprise Emerging environmental entrepreneurs have a grand vision, but they often lack funds. Environmental protection financing brokers cooperate with environmental entrepreneurs to help them obtain funds from venture investors, banks, angel investors, various subsidies and public welfare groups. You can connect large enterprises and entrepreneurs who have enough funds to invest in the development of new business ideas, or you can develop a reciprocal two-way platform to help lenders and borrowers communicate directly. For example, in Prosper Com website, where the borrower publishes his credit record and explains the purpose of the loan; The lender estimates the risk based on the materials provided by the borrower, and then determines the loan interest rate based on the risk. To succeed, you must have a large network of people to provide a variety of financing options. You must be proficient in finance and have rich business experience, so as to provide entrepreneurs with useful advice and make their business plans more attractive. You will also help venture capitalists, angel investors and other types of lenders to screen suitable investment opportunities. Project 3: Environmental protection advertising company Knowledge required: graphic design, communication, media Fund demand: 10000~99000 dollars Starting time: several months Special challenge: beware of "fake environmental advertisements" The environmental protection market is still growing and becoming more diversified while stepping into the mainstream society. It is not easy to convey the right message to the right group. At the same time, many consumers began to doubt some companies that touted their environmental protection. Those advertising enterprises that can successfully use advertising information to quell criticism will become the darling of the industry. The clients of New York based Green Team Advertising Company include eco-tourism attractions, non-profit organizations and aggressive brands. The company has developed a variety of information transmission methods to help customers establish cooperative relationships, and through environmental audit to ensure that the customer company is not suspected of "pseudo environmental protection", but is truly committed to sustainable development. An environmental advertising agency can start from a small family studio, use the network to capture the target market, start from local enterprises to cultivate customer groups, and use some guerrilla marketing tactics to convey information. Project 4: Eco tourism Tour Guide Knowledge required: ecotourism Fund demand: below 10000 dollars Starting time: weeks to months Special challenge: obtaining first-hand information of ecotourism destinations According to the information provided by the International Ecotourism Association, the eco-tourism industry - meaning "to travel to natural scenic spots in a responsible manner on the premise of protecting the local environment and improving the lives of local residents" - has been growing at an annual rate of 20% to 34% since the 1990s. The ecotourism market in the United States alone is up to 77 billion dollars, including environmental volunteer activities, adventure sports, field exploration, natural travel routes and natural education. Many people are looking for environmentally friendly tourism routes, but it is difficult for people to judge which tourism destination is really protecting the natural environment through the network or tourism manuals. This means that people need knowledgeable guides to help them organize real environmental travel. If you have first-hand information about ecotourism attractions, you can provide customers with the best experience they need. Don't just sell tickets or help people book rooms. Be an ecological tourism expert, carefully investigate the destination from multiple perspectives, and deeply understand the impact on the local natural ecosystem and indigenous people. Project 5: Reconstruction of environmentally friendly houses Knowledge required: architecture, renovation, interior design, sustainable development materials Fund demand: 10000~99000 dollars Starting time: several months Special challenge: prejudice against environmentally friendly buildings and decoration With the popularization of environmentally friendly buildings, housing renovation has also embarked on the road of environmental protection. The key to renovation is to help homeowners improve energy efficiency, but people also hope that the house will look more beautiful while avoiding the negative impact of many building materials on the environment. Visual effect, cost, time and reliability are all important factors in housing reconstruction. The production process and source of various building decoration materials as well as the impact on residents' health should also be considered in the reconstruction of environmentally friendly houses. The environmental protection banner will make your enterprise immediately stand out and blaze a new trail in this difficult economic environment full of fierce competition. Start with small projects, gradually prove your ability and explain the benefits of environmental protection transformation to customers. Of course, word of mouth is the key. Project 6: Environmental protection business consultation Knowledge required: experience in enterprise creation and sustainable development Fund demand: below 10000 dollars Starting time: several years of experience Special challenge: start of consulting business Environmental protection business consultants should have rich experience in dealing with risks and opportunities related to environmental protection issues, and help enterprises integrate environmental protection objectives into practical operations. The problems faced by many enterprises in the process of environmental transformation are core business strategies that will affect the entire industry. New enterprises usually need someone to assist them in business planning, finance, marketing and product design. Large enterprises need to do strategic consulting on how environmental issues affect their development direction. You can specialize in how to improve energy efficiency in buildings or transportation, and find suitable renewable energy for enterprises. You can also find business opportunities by helping enterprises reduce waste and improve resource utilization, so as to help enterprises cut costs and improve profit margins. Project 7: Environmental protection and cleaning services Knowledge required: cleaning Fund demand: below 10000 dollars Starting time: several weeks Special challenge: reversing consumers' concept of "high strength chemicals are needed in places that are difficult to clean" Many chemicals that are harmful to our health and environment are often used in the cleaning of houses and buildings. Now people and enterprises are trying to make their lives more environmentally friendly, which means that more and more non-toxic and non irritating chemicals are needed for cleaning. The chemicals used for environmental cleaning will not irritate the skin, have no toxicity, and will not cause harm to the environment. Some cleaning service companies only provide environmental cleaning services; Others regard environmental cleaning as an additional service. 100% environmental protection can help you seize the high-end market. At present, there is no need for any special certification to engage in environmental cleaning, but some companies will take the initiative to provide certification. Providing advanced services other than basic cleaning can make your environmental cleaning service company stand out. For example, in addition to cleaning environmental toilets, why not help customers solve the problem of water leakage at the same time to reduce the waste of water resources? Project 8: Ecological beauty salon Knowledge required: hair beauty, manicure, skin care Fund demand: 10000~99000 dollars Starting time: weeks to months Special challenge: let consumers and practitioners know about the beauty industry Existing health problems Whether it is a high-end luxury SPA or a small beauty salon in the corner of the mall, one of the common points of salons and SPAs is that they use a lot of chemicals. The environment-friendly SPA and beauty salon providing healthy natural beauty products are increasingly becoming the development trend. There are many non-toxic materials that can replace traditional beauty preparations. The environmental protection salon also needs environmental decoration, furniture made of renewable materials, and energy efficient equipment and lighting facilities. You can join the high-end ecological salon market or choose an economical salon. The environmental SPA can start from a small store that is managed by one person, such as nail or hair care. You can take over an old salon and transform it into an environmentally friendly beauty salon, but you need to do a lot of marketing publicity for the new changes in the beauty salon. However, the old customers of the old salon may help you through the difficult process of initial entrepreneurship. Project 9: Environmental friendly furniture Knowledge required: design, furniture, retail Fund demand: 10000~99000 dollars Starting time: several months Special challenge: the sales process may be long Furniture used to be an investment product, and exquisite furniture can be passed down from generation to generation. But today, furniture is often just an ordinary disposable commodity, which is thrown into the garbage after several years of use. Environmental designers use sustainable renewable materials to make furniture - materials that were once discarded as garbage. Peter Danko Design Studio, located in Virginia, USA, chooses recycled fillers and thick curved wood as raw materials - the wood used is only 15% of solid wood furniture If you have artistic talent, environmental furniture design has great development potential. There are usable materials everywhere: recycled glass can be turned into fashionable tabletops, and old plastic can be turned into new chairs. Even if you are not interested in the design and production of environment-friendly furniture, you can still sell environment-friendly furniture. Vivavi Company in New York City specializes in selling fashionable furniture made of environmentally friendly and recycled materials. Project 10: Water saving landscape design Knowledge required: landscape design, water-saving Fund demand: below 10000 dollars Starting time: several months to several years Special challenge: developing landscape design skills and knowledge As more and more people begin to pay attention to the importance of water-saving, the business opportunity of designing and arranging water-saving landscape design or water-saving plant cultivation also comes. It is predicted that most arid areas in the United States will become more and more hot and dry, and there are various business opportunities in many areas. In areas that have already begun to encourage water-saving landscape design, such as Las Vegas, it is likely that there are experts specialized in cultivation and landscape design of drought tolerant plants. In other untapped markets, you can try to take the lead. Help customers understand the advantages of water-saving landscape design: drought tolerant plants can help them save 25%~50% of their water fees, which is easy to take care of, saving time and money.
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